Data Analytics

STEP BY STEP

Separated they live in Bookmarksgrove right at the coast of the Semantics,

a large language ocean.

The Best Solution For Your Business

• Benchmarking
  • Headline: Building a data-centric culture in your company with metrics that matters
  • A lot of people consider analytics platforms as a set of tools that everybody uses but they can never quite wrap their heads around what’s the use of it, beyond collecting routine stuff like pageview, users, and bounce rate.
  • As an analytics consulting company, we consider it differently: they are an investment that are supposed to bring solid ROI, and they are the foundation to strategy formulation, and we adjust our tactics based on data on a continual basis.
  • With our benchmarking service, we turn your organization into an insight-driven one by establishing a measurement strategy which ties with your organizational objectives
  • We structure your analytics to report directly on your KPIs. By drawing across our experience in analytics, sales and marketing, and UX design, we make your analytics meaningful, shed light to interpret metrics that might have seemed obscure or ambiguous before, and turn insights into action plans.
• Attribution Modelling
  • Headline: End-to-end attributions to optimize your channels, drive conversions and lower campaign cost
  • The most common measurement of the effectiveness of online advertising is a “last click” attribution model which, formally put, distributes all credit for a conversion to the last interaction (or “last click”) and in doing so, rejects any contribution of earlier interactions.
  • But in today’s complicated digital environment, things do not work like this anymore
  • Imagine this:
    • you are shown an ad for a product, you clicked onto it and it seems like what you need
    • but as a savvy customer you searched on the web for similar products to look for the best bargain
    • After a while you decided the product shown in the ad is the best one you can buy, and you searched for that particular product on Google and make your purchase
    • By employing the last click attribution model, such purchase is attributed to organic search, instead of your ad which made the customer aware of your product in the first place!
  • Users are now likely to have engaged with multiple channels before making a purchase, and a last click attribution model no longer reflects the full picture of a user journey.
  • Today, the more digitally sophisticated companies are using data-driven algorithms to effectively attribute the upper part of the funnel, and Beehive Strategy helps you reach that level of digital sophistication by compiling a complete view of all channels a user engages with prior to conversion, and to come up with a channel strategy that brings an impact. 
• A/B Testing
  • Headline: Take people further beyond landing to your website
  • Ever wondered why your website has attracted a decent amount of traffic, but so little conversions come from them? You might have some idea about what should happen, but it seems that you are at loss of how to get there?
  • With a data-centric approach in UX engineering, we lay the groundwork for offering personalized experiences and to inspire users to take action
  • Our approach (make it a looping chart):
  • Consultation: We understand your business needs through in-depth stakeholder interview, and to monitor closely about the performance of your digital platform
  • Research: We perform a thorough research of your website to locate possible avenues of conversion, finding the obstacles keeping visitors from their goals, and to figure out how architecture affects performance
  • Implementation: making analytics-based adjustments to a user workflow, we perform A/B testing carefully to optimize results, no matter it is about attracting CTA in landing pages, reduce cart abandonment, or increasing successful form submission, Beehive is here to help.