K- Matrix

K-Matrix CI Analytics

Key Feature

  1. Monitor and analyze the data from the most influential and valuable consumer generated media in Greater China
  2. Huge database with more than 2.1 billion posts history including all the past and deleted posts
  3. Keep track of 70 million netizens’ discussion information in Greater China
  4. Flexible and multiple perspective analytics tool

Benefits

  • Digital WOM / e-Reputation monitoring
  • Getting target consumers’ insight
  • Predicting future consumption trend
  • Media exposure measurement
  • Evaluating client’s marketing campaign performance
  • Reduce PR crisis response time