Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.
How we can help?
Beehive Strategy offer different services to help your business to understand your data and transform into meaningful insight. By applying the Beehive Methodology, it can identify the need for your business and provide a tailor made services to better suit your need.
Optimize your mobile web browsing and mobile apps
While the trend of mobile is becoming popular these years, how can analytic catch up with this trend in order to keep business perform better? Your business may spend much money and time on analysis company website or blog. For now, you should also track mobile activity, which would become an essential element for future analytic tools.According to the recent research, Email and Facebook value could also rise on mobile usage, that means there are even more people use their smart phone to check their email and connect their social media channels. Thus it can be seen that mobile analytics would be indispensable to keep your business competitiveness.
Mobile analytic is one of the important steps for mobile sites or mobile apps development. After the apps launched, the download is not the only measurement of your apps, but others such as how many people search it in the apps store, is it a transient stay, and the frequency of usage. These measurements also suit for mobile sites.There are many tools for mobile analytics in the market, Beehive strategy can make the best of the tools to analyze and fit your needs.
Benefits and Features:
Target your customers
Obtain the insight and get the details of your visitors such as behavior, geographic location and the devices they use to leverage the engagement with the mobile sites and apps.
Improve your mobile marketing
Funneling your mobile sites and apps with goals, analyze the traffic data, overview the traffic source and the incoming traffic and compare with the marketing campaigns, assist to evaluate and develop the marketing strategy.
Enhance Your Site Performance
Evaluate the effectiveness of your content by analyzing page views, time spent, and bounce rate for each page on your mobile site.