Companies today spending significant budget on digital marketing do not have an in-house analytics team. Some have no staff capable of using analytics data to drive marketing decisions. Even if your digital marketing programs are entirely managed by an agency, in-house analytics capabilities are necessary if your company is keeping an eye on the digital market. An agency can’t be responsible for connecting other internal datas like from CRM, Sales etc. to make a good decisions of multiple source of data. Therefore, digital marketing is accomplished by an in-house team or outsourced to an agency.
If your company has no expertise in digital analytics, why not consult Beehive Strategy? As a corporate partner with Hong Kong Digital Analytics Association, we provide professional training of digital analytics covering topics below
Beehive Strategy can provide Analytics Training Course including:
- KPIs (Key Performance Indicators)
- Dashboards
- Segmentation
- Internal Search Analytics
- Experimentation & Testing
- Multi-Channel Analytics
- Mobile Analytics
- Social Media Analytic
- Site Optimization
- Custom Reports
Showing you where to start, how to dive deep, or how to interpret data with market benchmarks to optimize your marketing results is the foundation of our in-house training sessions.
