Google Analytics

More and more companies ask for the Google Analytics to track actionable detail in making business succeed. However, most of company with professional in digital analytics can only make use 60% of what Google Analytics can bring you. Beehive Strategy provides one-off Google Analytics Training to company who may want to maximize the powerful free tool. With many business with e-commerce store and  frist tier corporates, we are qualified to offer the tailor-made training material to your company.

As different business may have different usage on functions and features, therefore we will vary the training model to different level of company. Generally our training subjects include;

Web Analytics Introduction

• What is web analytics

Getting Started with Google Analytics

• How Google Analytics works
• Accounts, profiles, and users
• Navigating Google Analytics
• Basic metrics

The main sections of Google Analytics

• Traffic Sources
• Direct, referring, and search traffic
• Campaigns & Adwords

Content

• Pages and Landing Pages
• Event Tracking & Adsense

Visitors

• Unique visitors
• Demographics information
• Technical reports

Goals & Ecommerce

• Goal reports
• Setting up goals
• Ecommerce tracking

Actionable Insights and Big Picture

• Develop the right KPI
• Creating a data-driven culture
• Analytics mind set