Beehive Strategy | A/B Testing
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A/B Testing

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A/B testing (split testing or bucket testing) is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates.

In web analytic, it is just like you have two versions of website, A and B, and a metric that defines success. To determine which version works better, you take experiment of both versions simultaneously. In the end, you measure which version is more successful and choose that version in real practice.


A/B tests are done to optimize a webpage in a better way. Not just suit for website but also campaigns, keywords and promotions to figure out which one is the best strategy and method for your business. Well-planned A/B testing can have positive impact your business and help you succeed.

Beehive Strategy can conduct A/B testing through usage of various tools like:

  • Google Website Optimizer
  • Visual Website Optimizer
  • Omniture testing & target