14 Sep SES HK 2012 Moderator – Kenneth Kwok
SES Hong Kong kicked off this week and the events gathered thoughts from leaders and industry experts ranging from private consultants to representatives from the search engines themselves.
Kenneth Kwok, Hong Kong digital analytics association chairman, moderated a panel session on “Deep Dive into Analytics” on the second day of SES Hong Kong with speakers Charlie Wang, digital director at Mindshare, and Barry Adams, former regional director at Axciom.
Kwok concluded that the industry continues to lack resources in having a dedicated data analysis person. For instance, marketers in China would rather invest in buying an analytics tool than hire a consultant, Wang pointed out.