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A Beginner’s Guide to do Facebook Content Analysis

Understanding the impact that the content put out on your brand's Facebook page has on your audience is a critical component in objectively analyzing the performance of your Facebook efforts. Once you’ve downloaded your Facebook Page data from Insight, you’ll see never-ending columns of data which...

Google Analytics Update: Cohort Analysis Report

According to Google Analytics update in the past few months, we are here to introduce a new features to you guys — Cohort Analysis Report. Google recently included a cohort analysis report in the Analytics’ audience section. The report, which is in beta release, may help marketers and analysts...

Google Analytics Update for Mobile App Analytics

In March 2014, Google announced new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Since Google Analytics is fully available in the AdMob, rather than having to...

Award: MEAHK 2014 Excellence in Media Strategy

On Nov 14th, Beehive Strategy attended Marketing Magazine's Marketing Excellence Awards 2014 and won silver award in Excellence in Media Strategy! In the last two years, we have won bronze award in Excellence in Data-Driven Marketing and Excellence in Digital Marketing. This is our first silver award which means a big step...

How to implement Google Tag Manager from scratch

On the recent Google Analytics Summit (1st October,2013), Google announced few exciting features, which one of them is the update on Google Tag Manager - Auto Event Tracking. This updated enable you to perform some of the event tracking without the need to customise tracking...

Meaningful analytics report for senior managers

Web Analysts sometimes have difficulty to provide analytics reports to senior managers. Senior managers seems are not satisfy with the report even we grasp lots of findings and in-depth insights with meaningful data support. Let’s find a good way to present these data and urge...