Asia Digital Analytics Summit 2012

Asia Digital Analytics Summit 2012 has successfully completed on October 12 in Hong Kong. In fact, it is the third consecutive years to hold the conference and this attracted over 150 senior marketing and analytics professionals around AsiaPacific – with leading analytics companies such as Adobe and WebTrends participated with local professionals to discuss the newest market trends, best practices, technology and product demonstration.

Asia Digital Analytics Summit 2012 aims to drive businesses to become more data driven by exploring digital analytics trends in Asia. Furthermore, by leveraging the conference, the event offer participants a unique opportunity to learn from experts and peers in their field.

Asia Digital Analytics Summit 2012 kicked off with the welcoming speech delivered by Kenneth Kwok, host of the conference and Managing Director at Beehive Strategy. Kenneth was one of the speakers in the conference; he discussed current digital trends by reporting the Digital Analytics Survey 2012 and shared the insights in optimizing digital strategy with case study. To accommodate speakers, there were two tracks in covering both technology and business side of data analytics this year, thus attendees are optional to share their perspectives according to preferences.

Throughout the conference, themes including the latest technology on market; optimizing digital strategy; new measurement methods to increase ROI; improving user experience and understanding the value of data were highlight. Attendees were welcome to “Tweet” the event, insights they learned from experts on Twitter and hash tag “ADAS2012”.

Abundance digital experiences were shared among various experts in Asia Digital Analytics Summit 2012. Finally, the whole day conference ended with a lucky draw and the awards were two new iPad.

Thank you all sponsors to support Asia Digital Analytics Summit 2012. Hope attendees enjoyed the event and looking forward to seeing you in Asia Digital Analytics Summit 2013.